Functional & Fabulous S2 E5: Jessica Lesesky, VP and General Manager at Shutterfly and Snapfish- Two Brands, One Mind
In this episode of Functional & Fabulous, Gordon and Ger chat with Jessica Lesesky, VP and General Manager of Shutterfly and Snapfish. Jessica shares insights on navigating the challenges of managing two brands with similar offerings, the power of returning to fundamentals in strategy and performance marketing and the implementation of AI to enhance the customer experience.