Join Ger Keohane (StudioForty9) and Gordon Newman (Omnichannel Stories) as they embark on a voyage of discovery in the world of online retail. In this episode, their guide is Dean McElwee, Director of Global eCommerce Collaboration and Director of International eCommerce Strategy, Global Tools and Storage with Stanley Black & Decker, Inc. Their journey starts with an unboxing experience provided by Velo Coffee Roasters in Cork.