E-Commerce Platform Popularity In Ireland


Meaningful data related to E-Commerce in Ireland is especially hard to find.

However Tom Robertshaw, who has been producing a great E-Commerce platform report for the last four years, has graciously given us sight of the Irish related data, in the raw.

What Are We Looking At Here?

The data set, and how it’s derived, is key.

Tom started with the top 1 million most-visited websites in the world, as calculated by Alexa (see how they calculate it). He then narrowed this down to E-Commerce sites (about 47,000 of them globally) and for our purposes these have been further filtered to sites that either have an Irish TLD (meaning the URL ends in “.ie”) or are hosted in Ireland.

What we are left with is just under 400 sites.

The E-Commerce Scene In Ireland as of April 2014

Magento towers above all other platforms, as it does on the global survey. We’ve combined Magento CE and Magento Enterprise in the chart above. The 49% figure breaks down to 45% on Magento’s free Community Edition while 4% use Magento Enterprise.

wooCommerce is in second place with a bullet. The enormous popularity of WordPress means wooCommerce, the first decent E-Commerce plugin for that well-known platform, has rapidly become a leading player. Note, wooCommerce is often used for smaller sites where price is a strong consideration, however the quality of the plugin and the perceived simplicity of WordPress means that wooCommerce may yet become a more serious competitor for the more robust, ‘industrial-strength’ Magento platform. The rapid ascent of this new contender will certainly worry the smaller Open Source platforms.

bluCommerce and MartJack have grabbed the third and fourth spots. However it’s worth remarking that bluCommerce is a proprietary platform created and run by a UK-based agency who host a lot of sites out of Ireland, so I’m not sure of their relevance (yet) to the Irish market.

MartJack is similar in that it’s a proprietary platform, this time created by an India-based company who again like to host in Ireland. As an off-shore provider, their client base is a little more diverse than bluCommerce although again I don’t see any .ie domains running on their platform.

Traditional Magento competitors OpenCart, Virtuemart (which hangs off the Joomla content management system), osCommerce and Prestashop each claim 3% to 4% of the Irish market, while ‘Enterprise Heavyweights’ IBM Websphere and Hybris (now owned by SAP) take about 1% each. These latter solutions are typically used by large retailers and companies that already have related Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) or ‘middleware’ systems in place – so while these platforms might not represent large slices of the numerical pie they do tend to have sites with very high turnover. The constituents of the Others category, by the way, are shown at the end of this post.

There are some notable omissions from the data, including Irish company Buy4Now whose SaaS E-Commerce platform may not have been detected by Tom’s processes for identifying E-Commerce sites. The methodology also means that Amazon Webstores, eBay and other “channels” aren’t shown, while hosted solutions such as Shopify, Volusion and Yahoo Stores, none of whom host in Ireland, might be under-represented.

For a global view on which platforms are dominating and which are facing extinction, have a read of Tom’s commentary, and thanks again Tom for letting us crunch the data.

In related news: the Irish Ecommerce Survey

As briefly mentioned at the start of the article, Irish Ecommerce Data is extremely hard to come by. In 2011 we ran the an Irish Ecommerce Survey as a side project here in StudioForty9. So we speak from experience when we say that the collection of ecommerce data in Ireland is extremely challenging.

Nevertheless, we believe that up-to-date, relevant Ecommerce data is crucial to help Irish retailers compete in, and understand, the burgeoning Ecommerce sector.

So we’ve decided to run a new Irish Ecommerce Survey for 2013.

If you would like to be kept in the loop please fill out the form below:

Fill out my online form.

‘Others’ Category Constituents

Each of the following have under 2% of the Irish Market

  • Actinic
  • ATG
  • Demandware
  • EKMPowershop
  • ekmpowershop
  • emerchant
  • Gambio
  • Intershop
  • Interspire
  • jtlshop
  • lemonstand
  • nopCommerce
  • Shopify
  • Shopware
  • Spree
  • Venda
  • Volusion
  • WP-ecommerce
  • Zen Cart
Gerard Keohane
Gerard Keohane |