Conversion Rate Optimisation – Maximising Revenue Part I


I was very pleased to be asked by Retail Excelllence Ireland, and their Etail division (EEI) to write an article for them on Conversion Rate Optimisation. However I rather went over the word limit so the first part of the article is below and the second, with some ideas on how to improve your ecommerce conversion rate is published online.

Should these two articles still leave you hungry for more here’s a recent beginners guide to CRO, which places CRO in context with other techniques to maximise your eCommerce revenue and birefly describes how to create a CRO plan.

Article on how to optimise your ecommerce conversion rate

Give us a call on +353 (87) 225 1250 or contact us if you’d like to discuss CRO further. We’re based in Cork, Ireland but do spend a lot of time travelling!

Gerard Keohane
Gerard Keohane |