Announcing the launch of the new Yarn Vibes website
All of us here at StudioForty9 would like to congratulate Yarn Vibes on the launch of their new company. We jumped like sheep at the chance to work with this new up-and-coming Irish brand.
Yarn Vibes focus heavily on our national heritage, organic raw materials and a community of home-grown designers and producers to provide the highest quality Irish products to their customers. Their online store offers a wide selection of uniquely Irish knitting yarn; made from 100% Irish fleece that is washed and dyed by hand in Ireland.
Yarn Vibes work and support Irish knitwear designers, sharing their stories and their love of knitting, and offering customers the chance to purchase their patterns as part of a ‘knit-kit’, containing all the elements needed to reproduce their designs at home.
For their new website, we enabled and configured a multi-channel store to facilitate purchases through not only the Shopify storefront itself, but Shopify also via Facebook, Instagram, Pinterest, and Google Shopping. Additionally, we implemented an integration with a newsletter campaign platform and ran an incentivised social media, PPC Ad campaign to boost subscriptions.